The NFL has officially pulled back the curtain on the 2026 season. For ticket sellers, this is the start of the most profitable time of year because the time following the schedule release triggers a unique wave of consumer behavior. Let’s call it an “Optimism Premium,” and it is generally the highest excitement-driven buying volume all off-season.
Every Team is Undefeated:
- It is a clean slate. Fan optimism is at an all time high because there are no wins, losses, or even touchdowns on the scoreboard yet. The most optimistic fans are scouting the ticket market and locking in their plans right now. It is also a great time to celebrate the accomplishments of last season.
The "get-in" prices
- The “get-in” prices for the Patriots at Seahawks Season Opening game at Lumen Field are already $415.
- The “get-in” prices for the Packers vs Bears game on Christmas Day are sitting around $340.
- The “get-in” prices for the Bills vs. Lions inaugural game at Highmark Stadium are hitting around $660.
Who Thinks About the Weather?
- If a fan is purchasing tickets to an outdoor venue in December right now, they are not concerned about the forecast. There are plans to be made! But cold weather or rain during game week can make a lot of fans want to watch from the couch. Bad weather can crater the ticket market at the last minute. Listing early lets you sell the “idea” of the game before the cold rolls in.
Dynamic Pricing is Key
- Demand for “bucket list” games shifts instantly. Fans want to make their plans for these games early. If fans are buying flights and have hotel reservations, they want to secure their game tickets too.
Don't Guess, Automate
- QuickAsyst’s pricing experts handle the hype of the post-release market saving season ticket holders time.
You Are Not Alone
- QuickAsyst’s pricing experts handle the hype of the post-release market saving season ticket holders time. The Week 18 game is usually against a team in the same division. Do you know if your price is undercutting or overplaying the market? This matchup can naturally be one of the most volatile on the schedule.
Whether you’re holding season tickets for a contender or looking to offload high-value prime-time seats, the 2026 season is officially live. If you know you can’t attend a game, the best time to sell your tickets is now! Let QuickAsyst take the hassle out of your hands so you can enjoy the games.
Authored by
Andrew Vitale, Director of Revenue and Strategy. With over a decade of experience in the ticket resale market, he specializes in data-driven valuation, market trends, and premium seating. As moderator of r/seasontickets, Andrew combines analytics with real community insight to deliver practical ticket advice.
